Speaking of the new administration, we won't mention how Barack Obama flew to New York for dinner and a Broadway show. How's that for saving the environment? There are no restaurants in DC worthy of the President? How about that vegetable garden that Michelle started?
UC is following in the President's footsteps here. In an expensive looking brochure -no doubt printed on recycled paper with soy ink, I didn't check;) - UC is trying to highlight how it is focusing on the environment. The cutting edge research may raise a few eyebrows. At least, it should raise a few eyebrows. Hopefully it does more than that!
UC is working on gas saving phones. The project has a killer name: Mobile Millenium. It is a collaboration with the US Departments of Transportation and corporate partners. This obvious consumer angle should not be overlooked. What the MM project is aiming to do is to use volunteer's cell phones to help monitor congestion on side roads as well as on major highways. And here comes the pitch (in bold no less): "If 3,000 users shave 30 hours a year from their commute times, the project will save more than 70,000 gallons of fuel, says the research team."
Applause please !
Or how about this cutting edge idea that is run in collaboration with Google? I quote: "Imagine that your thermostat and appliances are so "smart" they can adjust to peak energy costs throughout the day and night to save you money--and help save the planet." Say that again? Who or what are we trying to save here? How about you become so smart that you turn off your appliances and use less energy? How's that for a killer cutting edge research idea?
UC doesn't stop there. They have a section on "Hatching Green Ideas." Printed in green ink no less! Here we learn that scientists "are experimenting with cutting edge photovoltaic materials to make solar prices "dirt cheap." Cutting edge as in silicon, aka dirt? The dirt cheap is a nice touch.
UC hopes that this will "lead to more impactful products reaching the marketplace," and thereby stimulate more unbridled consumption (that last part is mine)?
The common theme is clear: whatever it is you are doing is good, needed and essential. You HAVE to drive, you HAVE to run your appliances, you HAVE to use energy all the time. You need to buy and consume. That is a given. What our green technology is trying to do is make it so you don't have to feel guilty about it!
We will remove the inefficiencies. Because, you see, the problem is with inefficiencies. If there were no traffic jams, we would have no global warming. If everyone had a "smart" thermostat there would be no environmental impact. And if everyone chartered Airforce One and a fleet of limos to go halfway across the country to eat at a restaurant, then we would all be green heroes.
Cheers America! Let the green begin!