Monday, October 26, 2009

Ford sends the wrong message

We all know Detroit is in trouble. But what are the automakers doing to resolve their problems? The short answer is nothing. They are doing business as usual and waiting for government bailouts.

Don't look to the automakers to help solve the world's problems. Quite the contrary. Ford is touting its new 365 HP Taurus SHO. Who on earth needs a 365 HP car to sit in traffic jams? But wait, that is not the whole story. The car is equipped with EcoBoost™ technology. What is that you ask? Well it sounds good doesn't it? And that is really what matters to Ford.

Whatever it is EcoBoost is doing, it is sending the wrong message. Ford claims you get a V6 engine with all the potency of a V8. Doesn't potency sound like either a sexual term or a drug property to you? No doubt Ford is hoping you will interpret it that way. A car on (sex) steroids. It is an unbeatable combination, especially if you add the feel-good EcoBoost™ to the mix. Green sex steroids for you America.

If Ford has truly devised a way to make engines more fuel efficient, they are also making it very clear why technology will NEVER solve our greenhouse gas problem. The reason is very simple: every time an innovation allows for better efficiency, the industry will use it to build bigger engines and then some. The net result is either neutral or in many cases negative.

Why would anyone need an eight cylinder car? Why do they need a six cylinder? The average commute speed is 27 mph in most areas. Cars not only pollute, they also make people lazy and fat. These fat people then develop all kinds of expensive chronic illnesses such as diabetes and hypertension. All of it to the infinite delight of big pharma, which is ever ready to supply medications to treat such life-long conditions. Can't make money if the patient dies or heals too quickly.

Ironically enough, those same healthcare costs are now cutting into Detroits margins? How is that for karma?

Take my advice. Say no to Ford and its potent dildo. Tell them to build a small fuel efficient car. And then use it as little as possible. You will be happier and live better too. Ride your bike to a breath of fresh air.

No comments: