low prices: good for consumers, bad for people

You always have to wonder when people repeat something over and over again. They must be trying to make you accept something that does not make sense. And low prices don't make any sense. Low prices not only send the wrong message, they are downright harmful for your health and your environment.

At first it seems like a no-brainer. Why would you not buy something for less money? Why would you pay more? Why would you not buy the same thing cheaper? Would that not be a stupid thing to do?

There is a catch of course. But let me first say this. Let's take a look at those examples where people prefer to pay more money and buy items that are more expensive and let's see why they do it. There are items, such as soap and toiletries that people will gladly pay more money for. There are also services, some of which are free, like education, that people will pay a lot for. And in both cases, people will pay more because they think the more expensive product is better. While that may not always the case, in many instances you really do get what you pay for.

You get what you pay for in two ways. If you pay fair value, you receive a lot of value. And if you paid a lot of money, you will value what you got more. Not only will the seller be satisfied and able to make an honest living, which contributes to the good of society, you will be more satisfied too. You will truly feel that you acquired something of value and cherish it as such.

That is not all. If people are able to sell you items at rock-bottom prices, there has to be a catch somewhere. Nobody can sell items below cost. In essence the sellers are "stealing" from somewhere to support their business. And when they do, nasty consequences are likely to follow. Unfortunately, it is not always obvious where the damage happens.

If a food corporation can sell you calories below cost, it isn't just due to "efficiencies." It is due to heavily subsidized petroleum and wanton environmental destruction. To say nothing of worker exploitation. You could shrug and say our environment is alright, and the immigrant workers make a better living here than they would in Mexico or South America. Or you may not care about what goes on as long as you get food for less.

However, I can assure you that you will pay for those "savings" many times over. And the destruction that goes on is in many cases irreversible.

Already we have a situation where over half the population is overweight or obese. Soon up to 1/3 will suffer from metabolic disorders such as diabetes, hypertension and other chronic ills. These conditions will extract an immediate price in medical care, and a long term price in lower life-expectancy, amputations, kidney failure, and blindness. The money we saved on food is going to be spent many times over on medical care. And even if we are personally unaffected, we all have to pay for the ballooning medical costs.

Mass production of food is also wrecking the environment and contributing to global warming, ocean and air pollution, and other ills that make our survival on the planet more precarious by the day. Already a huge area in the Gulf of Mexico is so polluted that no fish can survive there.

We also pay direct costs. We support an enormous military and fight endless wars just to ensure access to cheap petroleum. The cheap petroleum is what keeps our economy humming but because it is so cheap, people do not value it either. They waste it in enormous amounts. In doing so they once again pollute the environment, contribute to inactivity and obesity, To say nothing of the many accidental deaths from traffic accidents.

There are simple ways to make a difference in this madness. You can get a smaller car and drive less. You can have your kids walk to school. You can bike to work. You can buy and eat only locally produced foods. You can stop wasting energy unnecessarily. You can do what is good for you and your community.